Multi-Stakeholder Initiatives (MSIs) are voluntary partnerships between governments, civil society, and the private sector which seek to promote good governance by holding governments and corporations accountable to citizens. Although MSIs conduct a great deal of research on transparency and good governance and have produced volumes of reports – some of which are critical of governments – they tend to be known mainly to a few stakeholders and devotees. The public is largely unfamiliar with them. Consequently, the public does not believe that MSIs have achieved much real-world impact. This report recommends that MSIs cultivate relationships with interested and concerned journalists, explaining to the public the real-world application of what they are attempting to achieve. MSIs’ media strategies should take into account the limited capacity the media has for analyzing and processing large volumes of data. Short, targeted pieces (press releases, blog posts, etc.) will likely get more attention. The use of widely spoken languages (rather than official languages, in many countries) can help to get messages to the general population. Radio should be used to reach rural areas and less-educated citizens. A social media presence is increasingly important. MSIs should focus attention on branding and show concrete results. MSIs should counter efforts by countries and corporations to “open-wash,” disqualifying members who do not implement reforms or which close down space for civil society organizations (CSOs). MSIs and the media should shift attention away from merely informing the public about the state of transparency and governance in member countries towards mobilizing citizens to use MSIs as levers for improving transparency and governance. (by Peter Fabricius and Terence Corrigan)